Masters degrees
We run four outstanding MSc Marketing degree programmes which attract students from more than 30 countries
Research degrees (PhD)
Specialist areas of research include branding, business to business, consumer behaviour, ethics, e-marketing, international marketing, innovation management, marketing communications, strategy, retailing, and sustainable marketing.
Research
We have won a range of research grants from bodies such as the ESRC and the British Academy as well as working closely with businesses and organisations both regionally and nationally
Staff
We are actively involved with our discipline through our professional memberships, editorships of leading journals and engagement with industry and the media.
If you are a current or former student or simply a friend who is interested in the research and teaching activities of our department then please join our facebook group.
News and Events
Dr George Christodoulides and Dr Sheena Leek edit a Special Issue of Industrial Marketing Management on Business to Business Branding
The deadline for submission is December 30th, 2010
Dr. George Christodoulides Investigates Consumer Based Brand Equity in Europe
University of Birmingham has recently been awarded an Economic and Social Research Council (ESRC) grant to investigate the measurement of consumer based brand equity and to use the results to improve managerial practice.
Our teaching impacts the Business School at undergraduate, MSc, MBA and PhD levels
“Could brands come out stronger in recession?”
Watch our webcast which includes interviews with the Global Brand Directors of Vodafone and Millward Brown
